Pure Michigan Tourism Update

Pure Michigan Tourism Update

January 19, 2022 | Pure Michigan | By: David Lorenz – With the new year comes changes to boards and committees. We are incredibly lucky to work in an industry with so many talented, active people who raise their hand to be involved. I want to congratulate the new board members who will serve this year on the MACVB Board of Directors — President Trevor Tkach of Traverse City, Vice President Mary Robinson of Livingston County, Secretary Julie Pingston from Lansing, Treasurer Amanda Wilkin of Charlevoix, Past President Janet Korn of Grand Rapids and Susan Estler of Marquette and Bob Lukens of Muskegon as Directors at Large. The Michigan Association of Conventions Visitors Bureau is comprised of 52-member destination marketing organizations whose main mission is to serve as the advocate for the travel industry in their communities. In addition to helping to manage the Pure Michigan Governor’s Conference on Tourism, MACVB plays a significant role in educating and advocating for the tourism industry, encouraging best practices in sustainable and responsible tourism.

National Plan for Vacation Day is next week, January 21. To get people in the travel-planning mood, the Pure Michigan social media team is preparing for a #PureMichiganChat on Twitter, this FridayJanuary 21 from 12 noon to 1:00 pm

These chats generate plenty of attention; so, we’re hoping you’ll join us to inspire the Pure Michigan Twitter community of 500,000 travel enthusiasts to plan their vacations for 2022. You are encouraged to share suggestions for activities, attractions, getaways and vacations for this winter and throughout the year.  Should you have any questions, please contact Nick Nerbonne at nerbonnen@michigan.org.

Even as we continue to deal with COVID, I’m seeing more forecasts for improved travel volume this coming warm weather season. Travelers are saying they plan to visit scenic destinations, they want to spend time with family and friends and they will go to lesser known, natural areas.  Michigan excels in all of these experiences so the more we can get people to book their visits here, the better for them and our industry.   

One last thing for this week. Here’s an opportunity to share your love of Michigan skiing. Please consider voting for the Crystal Mountain snowmaking team as they compete in the North America Ski Area Management magazine “I AM a Snowmaker contest.”  Crystal is the first Michigan resort to ever be chosen as a finalist and the only resort representing the Midwest this year.  Considering that last year, they only received 68 inches of natural snow and still provided skiers with excellent conditions by producing 647 million pounds of snow, their team no doubt deserves recognition.  You can vote once every day HERE through January 21.       

Speaking of snow, I hear fresh powder is on the way. I’ll see you on the slopes.